Analytics: plays, completions and the retention curve
For every video Videokr records impressions, plays, completions and a hundred-bucket retention curve — the share of viewers still watching at each one percent of the runtime — plus device, country and referrer breakdowns and every CTA click and lead. The curve is the number worth acting on: it tells you the second where attention is lost.
The numbers
| Metric | What it means |
|---|---|
| Impressions | The player was loaded on a page. |
| Plays | A viewer started the video (counted once per video per month for billing). |
| Play rate | Plays ÷ impressions — a thumbnail and placement problem. |
| Completions | Viewers who reached the end. |
| Retention curve | Share of viewers still watching at each 1% of the runtime. |
| Devices, countries, referrers | Where the audience comes from and what they watch on. |
| CTA clicks, leads | The marketing layer's own results. |
Reading the retention curve
Three shapes and what they mean:
- A cliff in the first ten percent. The opening is not the video the thumbnail promised. Cut the intro, start on the payoff.
- A steady slope with no cliff. Normal. Compare the level at 50% between videos rather than staring at one.
- A step down at one timestamp. Something specific is at fault — a long screen recording with no narration, a logo animation, a tangent. Go and watch that second.
A small bump upward is real too: it means viewers are rewinding, usually because something went by too fast to read.
Plays versus views
Videokr bills on plays, de-duplicated once per video per month, so your usage number is not inflated by a colleague reloading the page fifteen times. Analytics show the raw activity; metering shows the de-duplicated count.
Exports and events
Leads export as CSV. Playback events can be pushed live to your own systems over webhooks — play, complete, cta_click and lead — so a warehouse or CRM can hold the same data.
What is deliberately absent
No third-party advertising or tracking scripts ride along with the player, and analytics are reported in aggregate per video rather than as a per-visitor dossier. That keeps a Videokr embed a much smaller decision for a privacy review than a social-platform embed.
Frequently asked questions
What exactly is a retention curve?
The share of viewers still watching at each one percent of the video’s runtime — a hundred buckets per video, so the drop-off can be traced to a specific moment.
Can I get the raw events?
Yes — subscribe a webhook to play, complete, cta_click and lead events, or export leads as CSV.