# Analytics: plays, completions and the retention curve

For every video Videokr records impressions, plays, completions and a hundred-bucket retention curve — the share of viewers still watching at each one percent of the runtime — plus device, country and referrer breakdowns and every CTA click and lead. The curve is the number worth acting on: it tells you the second where attention is lost.

- Section: Documentation (https://videokr.com/docs)
- Page: https://videokr.com/docs/analytics
- Last updated: 2026-08-18

## The numbers

| Metric | What it means |
| --- | --- |
| Impressions | The player was loaded on a page. |
| Plays | A viewer started the video (counted once per video per month for billing). |
| Play rate | Plays ÷ impressions — a thumbnail and placement problem. |
| Completions | Viewers who reached the end. |
| Retention curve | Share of viewers still watching at each 1% of the runtime. |
| Devices, countries, referrers | Where the audience comes from and what they watch on. |
| CTA clicks, leads | The marketing layer's own results. |

## Reading the retention curve

Three shapes and what they mean:

- **A cliff in the first ten percent.** The opening is not the video the thumbnail promised. Cut the intro, start on the payoff.
- **A steady slope with no cliff.** Normal. Compare the level at 50% between videos rather than staring at one.
- **A step down at one timestamp.** Something specific is at fault — a long screen recording with no narration, a logo animation, a tangent. Go and watch that second.

A small bump upward is real too: it means viewers are rewinding, usually because something went by too fast to read.

## Plays versus views

Videokr bills on plays, de-duplicated once per video per month, so your usage number is not inflated by a colleague reloading the page fifteen times. Analytics show the raw activity; [metering](/docs/plans-and-limits) shows the de-duplicated count.

## Exports and events

Leads export as CSV. Playback events can be pushed live to your own systems over [webhooks](/docs/webhooks-and-api) — `play`, `complete`, `cta_click` and `lead` — so a warehouse or CRM can hold the same data.

## What is deliberately absent

No third-party advertising or tracking scripts ride along with the player, and analytics are reported in aggregate per video rather than as a per-visitor dossier. That keeps a Videokr embed a much smaller decision for a privacy review than a social-platform embed.

## FAQ

### What exactly is a retention curve?

The share of viewers still watching at each one percent of the video’s runtime — a hundred buckets per video, so the drop-off can be traced to a specific moment.

### Can I get the raw events?

Yes — subscribe a webhook to play, complete, cta_click and lead events, or export leads as CSV.

## Related

- [How to read video analytics and act on them](https://videokr.com/guides/video-analytics)
- [CTAs, overlays, end screens and email gates](https://videokr.com/docs/ctas-and-lead-forms)
- [Plans, plays and limits](https://videokr.com/docs/plans-and-limits)
- [Why video "benchmarks" mislead — and what to measure instead](https://videokr.com/blog/video-conversion-benchmarks)

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Videokr — Videokr is hosted video for marketing sites: upload or link a video, brand the player, capture emails inside it, embed it anywhere and read second-by-second retention. Free tier forever, $69 lifetime, or metered plans.
Plans: https://videokr.com/#pricing · Full reference: https://videokr.com/llms-full.txt