Plans, plays and limits
A play is one viewer starting one video, counted once per video per calendar month — reloads and rewatches in the same month do not count again. Free stops serving at 500 plays until the month rolls over; Starter and Lifetime keep playing and extra plays cost $1 per 10,000, while Agency has no monthly play limit. Bandwidth is never metered on any plan.
The plans
| Plan | Price | Plays / month | Videos |
|---|---|---|---|
| Free | $0 forever | 500 | 5 |
| Starter | $29/year or $5/month | 10,000 | Unlimited |
| Agency | $29/month or $290/year | unlimited | Unlimited |
| Lifetime | $69 once | 10,000 forever | Unlimited |
Every plan includes the full player, chapters, captions, CTAs, email capture, retention analytics, webhooks, API keys and the WordPress plugin. Paid plans and Lifetime remove the badge.
What counts as a play
One viewer starting one video, de-duplicated per video per month. The consequences are worth spelling out:
- Your own testing does not silently eat the allowance.
- A viewer who returns three times in a month is one play.
- A page with five embeds costs at most five plays for one visitor who starts all five.
Impressions — the player loading without anyone pressing play — are reported in analytics and never billed.
Reaching the allowance
- Free: playback stops until the month rolls over. Nothing is deleted, and upgrading restores it immediately.
- Paid: playback continues and the extra plays accrue at $1 per 10,000, so a traffic spike costs cents, not an outage.
Bandwidth and storage
There is no metered egress on any plan — a video that goes unexpectedly viral does not produce a bandwidth invoice. Plans are defined by their play and video allowances, and linking an external source keeps the file where it already lives.
Limits worth knowing
- 200 MB per uploaded video file; larger masters can be linked.
- 5 MB per image (thumbnails, logos).
- Free is capped at 5 videos; every paid plan is unlimited.
Refunds
There are none, which is why the free plan is not a trial: test every feature on it, indefinitely, before paying anything.
Frequently asked questions
Will I get a surprise bandwidth bill?
No. Bandwidth is not metered on any plan. Paid plans only accrue overage on plays, at $1 per 10,000.
What happens when a free account hits 500 plays?
Playback pauses until the next month begins. Nothing is deleted and upgrading restores playback immediately.
Is the free plan a trial?
No. The free plan has no timer and needs no card: 500 plays a month and 5 videos, for as long as you use it.