Blog
Method and opinion on video that has a job to do.
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A video SEO checklist you can finish this afternoon
Eighteen concrete checks for video pages: indexable page per video, VideoObject data, crawlable thumbnail, transcript, chapters, sitemap, and the traps.
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Why video "benchmarks" mislead — and what to measure instead
Published average watch times and conversion lifts are measured on other people’s content and audiences. Here is the internal baseline to build instead.
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The anatomy of a product demo video that gets watched
The first five seconds, the one-thing rule, where to show price, how long to run, and the end screen — the structure that survives contact with real retention curves.
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Why we meter plays, not bandwidth
Bandwidth pricing punishes success and cannot be predicted by a customer. Per-play pricing can be reasoned about before you publish. Here is the arithmetic.
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How we filmed our product film inside our own product
Two minutes, eight chapters, real footage of the real product, hosted on the platform it demonstrates — the script, the annotation rules and what we got wrong.
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Five video embed mistakes that cost you conversions
Fixed-height iframes, eager loading, autoplay with sound, no captions and a dead end screen — each with the two-line fix.
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AI search and video: what actually makes a page quotable
Answer engines quote text, fetch cheaply and prefer stable URLs. What that means for video pages — and what nobody can promise you.
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Test the thumbnail before you re-cut the video
Play rate is decided by the poster frame, and it is the cheapest experiment on the page. How to run the test and what to test.
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Running client video without hosting it yourself
A workflow for agencies: one platform account, domain-locked embeds per client site, per-video reporting to show, and no video bytes on client hosting.
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Hosting course video without a course platform
How to host paid lesson video on your own site: playlists per module, password or domain-locked embeds, and retention curves that show which lesson loses people.
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Keeping video off your critical path
How to have video on a fast page: lazy embeds, a reserved box, a poster instead of a player until click, and what to preload (almost nothing).
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Video hosting glossary: the terms vendors use differently
Plain definitions of play, view, impression, egress, HLS, transcoding, retention curve, domain lock and badge — and where vendors disagree.
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Elsewhere in the library
- Answers — Direct answers to the questions people ask about Videokr, one sentence first.
- Documentation — How every part of Videokr works, written for the person configuring it.
- Guides — Task-shaped answers to the video questions people actually search for.
- Comparisons — Where Videokr fits, and where it is honestly the wrong choice.