How to capture leads inside a video
Add an email form inside the player rather than beside it, and place it after the moment the video has proved something — a gate at 0:05 loses both the watch and the email. Route submissions straight to your CRM with a signed webhook, and keep the field count at one: an address.
Why in-player beats beside-player
A form inside the video keeps the viewer in the moment they were persuaded. Sending them to a separate form loses the ones who were mid-thought, and a form below the fold is invisible to a viewer who is watching.
Placement: use the curve, not taste
Open the video's retention curve and find the payoff — the second where the thing being demonstrated visibly works. Put the gate just after it, and before the ordinary drop-off. Three patterns worth trying in order:
- Skippable prompt after the payoff. Lowest cost, decent yield.
- Required gate at the same point. Higher yield per viewer, fewer viewers.
- End screen only. Safest, smallest.
If a required gate drops retention hard and does not raise lead count, it was placed too early — move it later, do not remove the form.
Ask for one thing
Email only. Every extra field costs submissions, and you can enrich later. If you genuinely need a name for the follow-up, two fields is the ceiling.
Say what happens next
"Get the setup guide" earns more addresses than "Sign up". The exchange has to be visible: one line saying what arrives and that it is not a newsletter subscription in disguise.
Wiring it into your stack
With Videokr each submission is stored against the video and the second it happened, and is available three ways: in Leads with CSV export, as an email notification, and as a signed lead webhook your CRM or automation tool can consume immediately. Verify the HMAC signature on the raw body before creating the contact.
The timestamp is more useful than it sounds: leads captured mid-video behave differently from leads captured on an end screen, and knowing which video and which moment produced a customer tells you which video to make next.
Compliance, briefly
Say what you will send, keep the consent record, and honour unsubscribes — the same rules as any other form. An in-video form is not a loophole around consent, and pretending otherwise gets your sending domain burned.
Frequently asked questions
Does gating a video hurt watch time?
A required gate always costs some viewers. Placed after the payoff it usually earns more leads than it loses watches; placed in the first seconds it loses both.
Can leads go straight to my CRM?
Yes. Subscribe a webhook to lead events and create the contact on arrival, or export CSV from the Leads screen.